According to the report of public relations and international affairs of Tehran Beautification Organization, Dr. Salehi Fard said: There is also another important factor which is called the functional level of the space. We have a functional level in local, regional, and urban scales considering the fact that Tehran is the capital city of the country, therefore, any kind of space creating should have a hidden international side to it. It means that we should pay attention to international indicators and standards, and the other item is the subject of technical and global standards which should be seen in this debate.
Salehi Fard pointed to paying attention to variety in designing elements and symbols, and he said: In order to give variety to the space and attraction level, the design, color, lighting, beautification factors should be considered.
He said about the effects of visual pollution on the citizens: Visual pollution gradually influences the citizens, for example, when the air is very polluted, you can feel it during the day and you can decide not to go to the center of it, but its different in the case of visual pollution and it depends on the citizens’ type of personality. The citizens who pay more attention to everything can feel it more than the ones who only pass by them. However, it is influencing in both cases with different levels of intensity.
He said about the ways of eliminating visual pollution from urban space: A part of this pollution is because of the spaces made without studying and analyzing. The citizens’ opinions and demands were never asked and no people’s social behavior in these spaces were studied. I make an interesting example: I worked on the comprehensive sacrifice and martyrdom project in Mashhad, and our purpose was to introduce these two concepts to people. The martyr foundation made some murals about the martyrs, which we asked about them from the people and we found out that 95% of them did not pay enough attention to the concept and subject of the murals. This is a very important point, which means that if we want to prevent from visual pollution in the city and give a good rhythm and harmony to the urban spaces, we need to design according to people’s demands and interests, and cultural studies.
He also said: Unfortunately, in most of the executive projects and in contracting field, the cultural and social outlooks and environmental indicators are not considered, for instance the green spaces, running water, air pollution, and the amount of people traveling around should be appropriate with the chosen space.
He pointed to space making in crowded places, and he said: In crowded places, you cannot make a detailed space, because in such places the spaces should be volumetric to be completely seen.
Salehi Fard believes that if the visual pollution wants to be prevented, people’s social behaviors and reactions should be studied, and the color psychology, the citizens’ needs and demands, the appropriateness of that space should be seen and considered. At many times, an artwork might be very beautiful, but when it is placed somewhere, it might not look very appropriate there; like patches on old pants which look very different from the pants, but sometimes when some carpets are patched professionally, you cannot tell the fixed part from the original one. The environment works the same, and if we want to eliminate the visual pollution factor, we should turn it back to its original form to make it appropriate in the eyes and minds of the citizens.